Olle Eksell was born in 1918 in Ål, Kopparberg. Already as a 14 year old Olle decided to become advertising illustrator. He trained as an illustrator and graphic designer with Professor Hugo Steiner-Prague in Stockholm 1939-41. Olle Eksell was the creator who was ahead of his time and he is perhaps best known for the famous cocoa eyes for Mazettis.