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About us

Your shopping portal to Scandinavian design

Welcome at – a global portal to Scandinavian design. We offer a wide range of popular designer brands and products, always at attractive prices and with fast shipping all over Europe. We are proud to include brands such as Hay, Louis Poulsen, Iittala, Kaj Bojesen, Rörstrand, and hundreds more within our carefully curated assortment. originates from the southeast of Sweden, in the province of Småland. The area is often called The Kingdom of Crystal and is known for its handblown glass with a continuous story since 1742. Brands such as Orrefors and Kosta Boda also springs from these parts of Sweden. In fact, our warehouse was located in the old Orrefors glass factory up until 2019.

Scandinavian design is characterized by simplicity, minimalism and functionality established itself in the early 20th century. It then proceeded to become widely popular in the 1950s throughout the five Nordic - and beyond! Scandinavian designers are especially known for household goods including furniture, lighting, serving and tableware, textiles and home decoration items.

The Lyngby Vase from Lyngby Porcelæn

Based on this Scandinavian heritage, was launched in the early days of the Internet and online shopping. We have been online ever since 1999 and grown to become one of the largest online design stores in Europe with over 300 different brands and nearly 50 000 unique products in our catalog. We also have several physical stores and showrooms in Sweden, which are closely connected to the online shopping experience.

The Blue Fluted dinner plate from Royal Copenhagen

A trusted shopping experience

Our standards of quality ensure that at you will always find some of the best design items in the world, making your shopping decisions easy and safe. All our products are originals of high quality and are shipped in the manufacturer's original packaging.

We have chosen reliable shipping partners such as FedEx, DHL, Postnord and Bring to ensure that your orders will be delivered in time and in immaculate condition. Our trusted carriers are picking up goods for delivery from our Swedish warehouse every day from Monday to Friday.

The same standards apply for our payment service providers. In our checkout you will find many of your local preferred payment options, such as PayPal, Mastercard, Visa, and Amex. In selected markets we offer partial payments through Klarna. We are certified through Trustedshops, Trustpilot and other equivalent local partners, making a safe place to complete your online shopping.

Iittala vase by Alvar Aalto and Kastehelmi candle holders


As mentioned above – having been online since 1999 – we have plenty of experience. Over the years we have built an organization full of talented and experienced individuals across all departments. Please turn to our customer service team with any questions you might have concerning products, brands, your order or if you need inspiration or shopping advice. You can always trust us to be there before, during and after your purchase at

A true design classic - the PH5 lamp from Louis Poulsen

A wide assortment

We have one of the widest assortment ranges you can find within quality design stores in the industry, and unlike many others, we stock a large share of our products at all times in our brand new automated warehouse. This ensures quicker deliveries even for orders containing many different items from several different brands and product categories.

Wooden perfection by danish Kay Bojesen

Attractive pricing

”Quality design at the right price” has always been an important motto at We strive to present the most attractive price on the market without making any exceptions or cuts in quality, customer experience or shopping terms.

Again, we’d like to welcome you at – your portal to Scandinavian design. We are certain you will find what you are looking for – at the right price.

Best regards,

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